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SEARCH ENGINE MARKETING
ORANGE COUNTY
BASICS OF SEARCH ENGINE MARKETING
2nd STEP
As of now, you should have found your keywords and should be ready to optimize your website for your keywords and phrases. The following is a break down of some of the items you need to employ with respect to search engine optimization:
Header Tags - Search Engine Optimization
In the HTML code at the top of your site, there is an area between the header tags for your Title of your site and for placing metatags. Google and Yahoo! both analyze the Title tags whereas Yahoo! places more emphasis on the metatags than Google.
How do you know if your site already has tags in it? Go to your site in Internet Explorer and go to the top of the browser. Select "View" and in the dropdown menu, select "Source."
You should get a popup window in notepad with your web site in HTML code. To locate your tags, just look below the title tags and look for something like:
- <meta name="keywords" - keywords...
- <meta name="description" - description....
If neither of these tags are in that notepad text, then your site most likely does not have metatags. If your site does have metatags, you need to review whether or not your chosen keywords or phrases are included. If not, you need to get those keywords there in order for your search engine optimization to be successful.
The <title> tag should include at least 2-3 of your most important keyword and phrases. The metatags should also include your keywords and phrases. Search engine placement starts with this step.
Body Tags - Search Engine Placement
Once you have successfully configured your head tags and added Title tags and Metatags, you need to look at the body of your text. Going back to the software from Softnik, you should select the option from the software that says "Web Page Explorer". This part of the software will tell you how internet explorer sees your site.
WIthin the body of your website, the search engines are looking for text that stands out from the rest and do those words include your targeted keywords and phrases. The HTML tags the engines are looking for are <h1> and <h2> tags. You need to have these in the body of your site and they need to include your keywords and phrases.
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EXAMPLE - BODY TAGS
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For auto repair, you want to have somewhere at the TOP of the page <h1>The best Orange County Auto Repair shop in town</h1>
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Alt Tags - Search Engine Placement
When an image is placed on a page, there is a spot where you can explain what that image is. This tag is called an <alt> tag. You can scroll over any image on the internet, and if there is an <alt> tag, as you hold your mouse over the image, a description of the image should appear.
You should make sure that the Alt tags in your web site include your keywords and phrases that you are targeting.
DIRECTORY LISTINGS
For Yahoo! ranking, it is better to be listed in the Yahoo! directory for search engine placement. To be included in the directory is a little pricey at $299 PER YEAR, but it allows your site to get indexed in approximately 7 days.
The link to the directory is: http://dir.yahoo.com/. Find the category your site most fits with and then you can submit your site. There is a free submission, but it takes upwards of 8 weeks and does not guarantee that your site will even get approved and included in the directory. To submit for the free submission, you need to find the category your site fits and click on "Suggest a site" located at the top of the page. The following is a link you may use as well - http://add.yahoo.com/fast/add?95915611
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